Most exhibitors naturally desire to get the most from their tradeshow exhibitions, but there comes a time when things become redundant and everything seems not to be moving as expected. It is during such moments that you need to do a complete overhaul of the exhibit and should infuse more life into it, so that it can regain its ability to get more people to your booth.
Here are a few of the tried and tested methods you can use to add life to an otherwise dying tradeshow exhibit:
Change or improve the graphics
More successful tradeshow exhibits generally put forth quality of the graphics throughout their visual aids and presentations. If you realize your booth is becoming redundant in terms of the graphics, it would be a good idea to do a complete overhaul of the graphics, and try something fresh and new that your potential customers are most likely not accustomed to.
Introduce interactive elements
The main reason for having an exhibit booth is to attract potential customers to your products and services so that you have a way to engage them. With an interactive booth, you benefit from more engagement and will increase the amount of time spent at your booth, thus giving you ample time to sell to them or turn them into leads. One of the ways you can make your booth interactive is by including relevant games, introducing an iPad kiosk, or using intuitive digital displays.
Have custom flooring
This is a largely ignored area, yet those who have discovered its effectiveness are really making a killing from it. The flooring in almost all the trade booths in an exhibition will always be the same. By adding custom flooring, you not just added more life to your booth, but also you will stand out from the rest and this will lead more people to your booth. Your main concern will then become to effectively explain your product or service offering, and close deals.