The most popular kind of crowdfunding around the globe is medical crowdfunding. There is a reason behind this. Medical care is getting increasingly privatized and insurance companies are getting more and more exploitative. This has resulted in people seeking out crowdfunding platforms to fund their medical expenses in their hour of need. In India, where there has always been an extreme shortage of government hospitals, privatization has led to steep medical expenses and made medical care inaccessible to the poor. Crowdfunding India has therefore become very popular. There are certain practices medical campaigners can encourage through their work. Otherwise, the field loses its credibility. Here are a few of these practices:
- Always remember to put up pictures of medical documents in your fundraiser. This gives your claim credibility. Along with this, do put up a picture of an ill person. Remember that in order to build a connection with this person, knowing what he looks like now might help your potential contributors.
- Write your fundraiser in lucid and clear language. Write very clearly what the condition is, how much is required for treating it, and what is the target amount that you intend to raise. These figures are valuable as they let contributors gauge your needs. Without this, they may end up overcontributing or more dangerously, undercontributing. Both are dangerous trends.
- Once you have your contributors, remember to keep them updated about your crowdfunding India campaign. They may have forgotten about their contribution, but you have not. Though honestly, most people will not forget about their contribution. They will in fact expect you to update them on the status of your patient.
- It is important that you thank your contributors as much as possible. People engage in crowdfunding India to be part of an experience and if you do not provide them that experience they might turn away from crowdfunding in general. Therefore, thanking your contributors is a good practice that helps all crowdfunders.
- Remember that you are not engaging in charity. You are not the object of someone’s charity. There are very specific socio-political-economic causes why your loved one has to take to crowdfunding in order to pay their medical bills. You are not guilty of being lazy or being unable to provide for your dear one. The people who are giving you money are “contributors” and not “donors”. Making a distinction in the language might help improve any self-esteem issues you may experience. As has been pointed out before, you are offering your contributor the experience of witnessing someone recover from a serious illness through their own contribution. It allows them to feel good about themselves. So do not berate yourself, or be ashamed for putting up a fundraiser on a crowdfunding platform.
These are not all the good practices that we can promote in medical crowdfunding. One practice that deserves special mention here is the responsible use of crowdfunding money. The people who receive the money should not overspend it. In fact, it is good practice to constantly update your contributors as to how much money was spent when and where. The above list is not exhaustive. Feel free to add your own healthy medical crowdfunding practice to it. If there are some which are applicable to NGO crowdfunding, do not hesitate to implement those either.