For small business owners, laying out a strategic marketing approach will help your business grow to greater heights. To facilitate you to achieve your business objectives, you must use the available free small business marketing tools and here are some of the Small Business Marketing Tips.
Give potential customers a compelling reason to buy now. Your USP should shout out a convincing right to do business with you. Motivate your customers to send friends in droves to buy your product or service.
This small business marketing board has forged small companies in empires! Remember the small pizza company that guaranteed fresh hot pizza in 30 minutes or less. Or is it free?
Make an impressive and exciting statement that proves you are better than anyone and the best a prospect can do is buy from you now!
The service and sales come together. When you cross-sell, it provides an excellent service. You save customers the time and the aggravation of having to look elsewhere to complete the purchase.
Take a moment to ask yourself the last time a retailer or restaurant asked you if you called or asked you to come back. In general, NEVER! Your business will be one of less than 5% of the companies that make an effort to build a robust bond with their customers.
Send thank-you notes Send special offers, discount gift cards, birthday cards and invitations to “special days for customers.” You must thank the customers for their loyalty and their previous purchases. Remember to include a special offer that has a deadline for you to buy them again.
This is one of the most potent marketing advice for small businesses to build a fence around their customers. The additional advantage is that you are promoting those you are likely to buy: current and past clients.
Everyone in the world loves to get free material, regardless of what it is. Use this concept to your advantage. Offer some reward along with the sale of your product or service so you can create a kind of “wow” experience for your client.
This gives back to the customer in the future because they know that if they buy something, they can get a witty gift as a thank you for buying with their business.
This small business marketing tip is so powerful that you have to make sure you can handle the additional business. Joint ventures and strategic alliances take advantage of the goodwill and relationships that other companies have built with their clients.
Identify non-competing companies that serve a customer base similar to yours. Reach out the owner and propose a joint venture or strategic alliance in which you will back your business to your list and vice versa. As mentioned above, consumers continuously ask “Whose should I buy this product or service?”
Lastly, use the internet to advertise your product or service. The Internet is a great place. As a result, you can even broadcast on the Internet for free. Use this point to expand your business and eventually your profits.
Remember, free marketing is the best type of marketing that exists. You can start a blog online or advertise on a website that wants to expand your traffic. In this way, you are in a win-win situation with your “partner.” Just make sure that the site you advertise on is related to the type of product or service you provide.
Implement the above Small Business Marketing Tips, and you will see the positive results within a short time.