In this competitive business world – it is now harder than ever to stand out and make your business known. There are lots of companies out there with big budgets, so if you are a start-up – how do you compete? We’ve listed some innovative ways to market your business on a budget.
Corporate Social Responsibility
How businesses help the community is becoming incredibly important when it comes to millennials making purchases, which means CSR can be a great way to grow your business as well as do your bit for your community. Have a think about what’s going on locally, are there any charity events that you could sponsor to get your name out there? Is there anything that you could donate to a local charity? If a prospective consumer sees that you are making a positive impact on society, they are more likely to purchase.
Outdoor advertising is a great way to get your company noticed, and it doesn’t cost as much as you would think. The great thing about having a billboard in place is that effectively it’s 24/7 advertising. There are some considerations to think about such as making sure you have selected a location with a heavy footfall, and the quality of the creative you put up – but it’s ideal for getting your name out there locally.
If you have staff that are out and about regularly, or if you have a location where customers visit regularly – then branded uniforms are always a good way to go. They add more professionalism to your company as well as getting your brand noticed. Even by going to the shop with a t-shirt with your logo on it could draw attention from a prospective client. There are some great t shirt printing Glasgow based services that can provide you with a fantastic product at a reasonable price.
Using social media channels is a great way to personalise your marketing efforts. Consumers want to know more about who your company are, and where you have come from before making their purchase. On social media you can keep them up to date with the latest news about your company, what trainings or conferences you have attended, any new additions to your team as well as promote any products or services you offer.
There are great networking events around where you can grow your business by word-of-mouth. Quite often you will meet some connections that will either be in need of your product or service or be useful to your business growth in some other way. Get yourself out and about and pass as many business cards as you can, you never know what opportunities could arise from it.
If you are a start-up and struggling to grow your business on a budget – then hopefully these ideas will give you a helping hand to get you started.