Where does the majority of your small business come from right now? Think carefully. Do you depend on Foot Traffic? Do you generate most of your leads by word of mouth or referral?
We believe that every small business owner is trying to find the best free small business marketing tools that can help with marketing campaigns. Here are the top 4 small business marketing tips to bolster your small business.
1. Offer Services at Cost – And Do a Great Job
I know you didn’t get into business so you could do work at a cost – that’s not what I’m saying. The point is to get the word out in the marketplace that there’s somebody out there doing great work – doing it at cost is just to more people through the door, so there are more people out there that could potentially refer work to you. Y
ou can think of that initial lost margin as an advertising expense. Word of mouth is probably the highest quality advertising there is, as the leads generated weren’t “sold” on you but were recommended to you by their family or friends.
In this case, free small business marketing tools can help you boost your minimize your workflow, and increase real, actionable data so you can take your small business to the next level.
2. Set Up Beneficial Partnerships & Alliances With Related Companies
This tip is based on the assumption that you have connections with people in your industry and parallel industries, so if that isn’t the case, get out there and mingle.
It can be hugely beneficial to have a formal or informal arrangement with another company that compliments rather than competes with you – so you’d either be looking for companies that do the same thing you do – but services another location – or a company that offers a related but non-competing service.
You could either set up a system whereby you pay a spotters fee for each lead or you both pass leads on to each other without a monetary attachment. In either case, the leads are easy to convert, as you come off looking like a recommendation.
3. A Website + Pay Per Click Marketing
Getting a website created can significantly vary in cost, anywhere from $100 for a cheap and nasty job to $100 000+ for a top of the line e-commerce website with built-in SEO and social media integration. A services-based site probably doesn’t need to spend more than $2500.
The second part of this equation – Pay Per Click Marketing (PPC) is an advertising system whereby you target people typing keywords in Google and other search engines. Your ad will display on the right-hand side of Google, and sometimes above the primary search results.
Every time somebody clicks on your ad, a cost is accrued – this can theoretically cost anywhere from 1c to $100, but most of the time you’ll probably be paying.50 to a few dollars a click.
The great thing about PPC is that you can create a campaign in a couple of hours and be up and run immediately, and if it’s going great guns and you’re fully booked out, you can put it on pause. Tracking your results with the best free small business marketing tools can help you boost your profile, visibility, and productivity.
4. Yellow Pages Online
You’ll hear it said over and over again, “The Yellow Pages is a dying advertising medium, it’s only used is to fix wonky tables, and it costs thousands a year for a tiny little ad!”.
That may be true, but the Yellow Pages online still has some legs – it’s a little cheaper, and it leads to real leads. In any case, you can track precisely what inquiries Yellow sent you with your website’s statistics, so if it’s not performing then just don’t renew.
With four small business marketing tips in place for your business, you will be able to generate sales in all types of economic conditions. Of course, with a variety of free small business marketing tools available will help your small business grow its online presence.
Chris is a Digital Media Strategy Consultant at StrategyBeam, where he helps small business owners and nonprofits reach their goals through Internet marketing. He loves learning about upcoming business trends and helping companies grow their business and reach their goals!