SEO is an increasingly important digital marketing tool used in many businesses. SEO stands for Search Engine Optimisation, which is used in marketing to increase the quantity and quality of traffic to your website through organic search engine results. With technology constantly evolving, the way in which digital marketers use SEO and SEM (search engine marketing) is also always changing.
The Digital experts at Adoni Media have put together the top 3 SEO trends you should know in 2019.
Go beyond a Google search
Google has always dominated the market when it comes to SEO. However, other platforms like Amazon and Apple’s App Store are becoming increasingly important as consumers rely more on e-commerce for their shopping needs.
It is important to research and understand how your audience engages with your content. You need to optimise your content based on the devices your audiences use. Mobile devices, home assistants and audio devices, for example, are becoming increasingly popular.
Content is key
Quality content is key when it comes to SEO. It allows you to create a bond with your audience that goes beyond the simplistic buying and selling communication transaction. One of the main ranking factors is the presence of backlinks, and high-quality content will inspire these links. You need to create content that solves a problem, that moves, motivates and connects with people. It is also important to know online audiences are engaging more with video content.
“Ok, Google”, “Alexa”. Do these sound familiar? Voice search is rapidly growing in popularity. This type of searching changes keyword researching for digital marketers. Long-tail keyword strategies are known to be most effective as they are more competitive in niches, highly targeted and improve conversion rates. Now with voice searching, people are including long-tail keywords in their searches, therefore creating an opportunity which digital marketers can take advantage of.