Brilliant Advertising
At times, I really wish that I carried a camera with me.
This morning, I saw a brilliant piece of advertising, while stuck in rush hour traffic.
While I was waiting for the car in front of me to move, I saw a scooter drivbe by me with a board saying “You don’t have to be a superhero”. It was closelly followed by another one, whose board said “To Fly through traffic…” The third and final one complted the message, with the Vespa Symbol on the back.
I normally do not notice advertising, but this was brilliantly targeted, since only people actually stuck in traffic would notice it, and the the ease with which the Scooters moved through the traffic nicelly highlighted the message.
I am really tempted to get a Vespa now.
[tags]advertising, vespa, interesting, scooter, targeted advertising[/tags]
It’s always interesting when advertising can take a more dynamic approach. Especially when practically everyone who sees it is a part of the target audience.
Anyways, I bet the scooter job is more fun than the job of standing on the street corner with a costume and a sign.
ads are everywhere these days …
I agree with the earlier comment that ads are everywhere nowadays.
The key is to find a way to stand out from the crowd and be noticed rather then just follow the crowd.
Obviously this subtle form of advertising worked as it got you talking and was memorable.
hehe that is pretty smart, and very targeted as you pointed out. Did you see the advertising campaign by adidas I think it was, where real life guys were playing soccer on a billboard? Some pretty clever ways to get your product noticed.
[...] a scooter, an idea struck me to make some mock Vespa print ads. For the ad copy, I used a line from this actual Vespa advertisment seen on the road. To make the ad series more relevant, the slant of the ads tackled issues taken up [...]
Come on you need a blog update it’s 28th November man
http://www.markettreasure.com
A perfect example of a brilliant advertising campaign.
What city was this in? Definitely some interesting advertising going on!
Brilliant way of advertising and great way to help serve boredom while awaiting for the traffic to move. Nice idea.
An excellent idea for an ad campaign. Pretty darn smart must say..
It sounds like a great marketing idea to me!
Don’t you have a camera on your phone?
That’s definitely the best advertising/ marketing strategy! Having an attractive and unique idea to advertise your product could help a lot to make your product well-known to your target customer.
The fact that it enticed you to get a Vespa means that is served its purpose to the corporation running the production/marketing of Vespas. But, I must say, that is brilliant targeting.
Wow, I really admire creative advertising ideas. That was definately a money making concept.
Great idea for offline advertising.. but how can we use this offline marketing strategy for our online businesses?
yeah, advertisement always put a great impact on people,especially the viewers..so it needs to be dynamic enough
I love this type of advertising. Unfortunately it gets overlooked by most companies due to the inability to really track ROI. If only more people too chances on guerilla marketing…
Interesting post. It is amazing where you see advertisements these days. Thanks for sharing.
Yes, a camera for such moments is always a necessary thing, sometimes we can make a big profit from this.
I know this times. You need a camera but there is no one.
But i can imagin the picture to your story! Very creative!
I would like to see such an advertisement too.
nice story…this is a very good example for great advertising. i like it.
Ha, it always amazes me how some companies can come up with stuff like this. Then again for ever very creative idea like this you get 100 very stupid advertisements.
LOL, brilliant! Really wish I could have been there!
You don’t have to be a superhero to fly through traffic… and what if I skip the last part of it, and make one myself.
You don’t have to spend a lot of money just to fly through traffic… Buy second hand made-in-china motorcycle, or buy a second-hand bike instead
I would say… You don’t have to go anywhere to find yourself get cought in the traffic jam to begin with. Just stay home and watch TV
I have always wanted a vespa, they are a bit pricey though.
Well thats a quite interesting advertising
i think that alot of people noticed it, because if you see one piece of text you are curious about the other – this way you are noticing the whole advertisement. Its a really good advertising strategy
Brilliant, targeted and smart = winning campaign. Although personally I can’t stand scooters, I still appreciate the marketing.
yes i hv seen this form of advertizing before. also i hv seen tht in ebay this kind of advertisings can be sold. Excellent post though.
Wow, that is a brilliant form of advertising! Something I would expect from a company like Vespa.
That is pretty smart, and very targeted as you pointed out. Did you see the advertising campaign by adidas I think it was, where real life guys were playing soccer on a billboard? Some pretty clever ways to get your product noticed.
Such ads are just great
That is some really brilliant advertising. And definitely attention grabbing. Someone zipping through traffic is enough to get attention when the rest is at a stand still but to use if for advertising purposes? Whoever came up with the idea is a genius in my opinion.
thats an excellent idea.
my sister drives a pink vespa in lodnon and sticks messages to it.
wasnt a pink vespa in london by any chance was it?
Although i haven’t seen such advertisement(scooters) before but i have seen the similar offline advertisement. Without any doubt that is a cheap and very effective.
Haha, lovely advertising idea. As a graphic designer I try to keep an “out of the box” approach to everything I do. This is an example of an effective advertising campaign, as even someone like you, who noted you rarely even notice advertising, noticed it. Their campaign did it’s job. Interesting read, thanks for sharing.
I love billboards like that. They really pique your interest for just a few brief seconds until you see the next one. It’s almost like adding suspense to advertising, and it’s not all that common, so I’d be it’s pretty effective.
It’s an new spin on the old ‘burma shave’ adverts of yesteryear. I wonder how the company hires the drivers and organizes the run through traffic.
Sammy
Awesome marketing – Now is definitely the time!
too good advertising concept…
Good marketing, congrats on this web blog.
If you think for a second in getting a vespa, then the advertising commits its goal.
Once in a while you come across really brilliant advertising that doesn’t leave your mind. In the sea of ads, it takes extra ingenuity to stand it. I saw one saying “Traffic Tip, Don’t read billboards.” It made me laugh, and I thought it was brilliant.
I have always wanted a vespa, they are a bit pricey though.
Well, just reading it worked for me. I had no clue what a Vespa was… so I looked it up.
That advertisement you’d seen also interested me. I want to view it personally.
Yeah, advertisements really are nice stuffs!
well for sure creative marketing ideas like that will attract ppl who are stuck in the traffic so marketing is all about creativty thnx for sharing
This is advertising dexterity. A good and perfect example of a brilliant advertising campaign.An excellent idea for an ad campaign aslo.
That has to be one of the best marketing ideas ever.. i wish you had took few pics… what color were the scooters? Brilliant!!!
Wow, that is great advertising! And who better to advertise it to than people stuck in traffic? Brilliant!
That is what advertisement is about. Leave an impression on viewer’s minds for long, while only a few achieve that goal like in your case.
This is the start of the new wave of advertising, smart, stealthy, and freshly original.
For most of the things I wonder why? but I really admire creative advertising ideas here and no question why. I think it was, where real life guys were playing soccer on a billboard? your great post lacking some offline advertisement. I like appreciate the marketing just because post is lovely. Most interesting line is “To Fly through traffic…”
cool!
Very inovative and targeted marketing
And cheap 
thats a great idea there, erally if you wanted to sent guys on scooters through rush hour with any advertising it could work
Great advertising is about thinking out of the box. And this is definitely out of the box.
I have always been a keen observer, and every time I go out, I can’t stop looking from side to side, hoping I will spot something cool or something interesting. And Most of the time specially during traffic congestion, Billboard advertisement get my attention because they are everywhere, but one thing that catch my interest was a car insurance billboard, It was cool because they use a real car, the drama of the billboard was, the car was hanging and nearly falling on the hill, Smile was on my face, that was a brilliant idea, and I would want to be on the advertising Industry someday.
Well that advertisement must be effective enough for you to be convinced to buy a vespa. Good job to that advertising company.
Regards
John Simon
Lol… quite a nice and unique way to advertise. In advertising, you always have to think out-of-the-box.
Friend! Such advertisements must remove the video!
Nice look.I like it.
Guerrilla marketing at it’s best.
Are tou really tempted to get a Vespa?
Wow, that is a brilliant form of advertising! Something I would expect from a company like Vespa.
advertising is becoming more and more clever these days, and its fun to see the new ideas they come with. And its something they have to do aswell, because people become blind to ads after seeing so many.
That is killer marketing!!! I’d love to see a video or find out which agency came up with such a simple yet effective idea!!!!!!!
Really smart advertising! Great approach and has a really deep impact on readers. Now i’m also tempted to get a Vespa.
wow, its briliant
nice kind of advertisement!
we, here have also somewhat the same kind of advertising strategy, but it’s kinda high-tech..
LCD monitors are put on the car’s back dashboard playing flash or movie ads..
great for places with lots of cars.
That is fantastic! I love the fun in that. I will never get a Vespa however lol
Brilliant marketing and how do I apply to be the driver of these vespas lol.
A very interesting approach indeed. I have a friend who sells scooters and I’ll have to tell him about this. It definitely sounds like it got your attention as it would mine.
It is usually the cheap clever advertising that does the trick rather than a mega bucks TV advert
I like your advertising very much.I have always been a keen observer, and every time I go out, I can’t stop looking from side to side, hoping I will spot something cool or something interesting in your advertising site. thank u .
That is what I call targeted ad
very similar to the online ads platform such as Adwords and Adcenter where you can choose the location and the demographics of your ads.
This is awesome marketing!
Daniel you are so right!
Very cool idea. I’ll definately be carrying a camera around with me from now on. You can never tell whey you’ll see the next great thing.
That’s really cool! You must live in a large enough city where a company would choreograph something like that. I would have liked to have seen that.
are you aware you have spelled “consciousness” wrong?
Advertisements, they rule the market and the popularity of the products, there are instances where people buy products Getting impressed seeing the ad, I think the companies spend a lot for ad campiness and making of ads.
Padmaja
http://www.p2w2.com/padmajavenkata/
I remembered a golfing company paid millions for an astronaut to hit a golf ball off the international space station. The ad was not a success.
Budwiser have good adverising, straight to the point.
yes, really good ad, good planned, if you’re stuck in bad traffic be sure you’ll want to get a vespa