Brilliant Advertising
by Nenad on October 26, 2007
in Miscellaneous Ramblings
At times, I really wish that I carried a camera with me.
This morning, I saw a brilliant piece of advertising, while stuck in rush hour traffic.
While I was waiting for the car in front of me to move, I saw a scooter drivbe by me with a board saying “You don’t have to be a superhero”. It was closelly followed by another one, whose board said “To Fly through traffic…” The third and final one complted the message, with the Vespa Symbol on the back.
I normally do not notice advertising, but this was brilliantly targeted, since only people actually stuck in traffic would notice it, and the the ease with which the Scooters moved through the traffic nicelly highlighted the message.
I am really tempted to get a Vespa now.
[tags]advertising, vespa, interesting, scooter, targeted advertising[/tags]
That is what advertisement is about. Leave an impression on viewer’s minds for long, while only a few achieve that goal like in your case.
This is the start of the new wave of advertising, smart, stealthy, and freshly original.
For most of the things I wonder why? but I really admire creative advertising ideas here and no question why. I think it was, where real life guys were playing soccer on a billboard? your great post lacking some offline advertisement. I like appreciate the marketing just because post is lovely. Most interesting line is “To Fly through traffic…”
cool!
Very inovative and targeted marketing
And cheap 
thats a great idea there, erally if you wanted to sent guys on scooters through rush hour with any advertising it could work
Great advertising is about thinking out of the box. And this is definitely out of the box.
I have always been a keen observer, and every time I go out, I can’t stop looking from side to side, hoping I will spot something cool or something interesting. And Most of the time specially during traffic congestion, Billboard advertisement get my attention because they are everywhere, but one thing that catch my interest was a car insurance billboard, It was cool because they use a real car, the drama of the billboard was, the car was hanging and nearly falling on the hill, Smile was on my face, that was a brilliant idea, and I would want to be on the advertising Industry someday.
Well that advertisement must be effective enough for you to be convinced to buy a vespa. Good job to that advertising company.
Regards
John Simon
Lol… quite a nice and unique way to advertise. In advertising, you always have to think out-of-the-box.
Friend! Such advertisements must remove the video!
Nice look.I like it.
Guerrilla marketing at it’s best.
Are tou really tempted to get a Vespa?
Wow, that is a brilliant form of advertising! Something I would expect from a company like Vespa.
advertising is becoming more and more clever these days, and its fun to see the new ideas they come with. And its something they have to do aswell, because people become blind to ads after seeing so many.
That is killer marketing!!! I’d love to see a video or find out which agency came up with such a simple yet effective idea!!!!!!!
Really smart advertising! Great approach and has a really deep impact on readers. Now i’m also tempted to get a Vespa.
wow, its briliant
nice kind of advertisement!
we, here have also somewhat the same kind of advertising strategy, but it’s kinda high-tech..
LCD monitors are put on the car’s back dashboard playing flash or movie ads..
great for places with lots of cars.
That is fantastic! I love the fun in that. I will never get a Vespa however lol
Brilliant marketing and how do I apply to be the driver of these vespas lol.
A very interesting approach indeed. I have a friend who sells scooters and I’ll have to tell him about this. It definitely sounds like it got your attention as it would mine.
It is usually the cheap clever advertising that does the trick rather than a mega bucks TV advert
I like your advertising very much.I have always been a keen observer, and every time I go out, I can’t stop looking from side to side, hoping I will spot something cool or something interesting in your advertising site. thank u .
That is what I call targeted ad
very similar to the online ads platform such as Adwords and Adcenter where you can choose the location and the demographics of your ads.
This is awesome marketing!
Daniel you are so right!
Very cool idea. I’ll definately be carrying a camera around with me from now on. You can never tell whey you’ll see the next great thing.
That’s really cool! You must live in a large enough city where a company would choreograph something like that. I would have liked to have seen that.
are you aware you have spelled “consciousness” wrong?
Advertisements, they rule the market and the popularity of the products, there are instances where people buy products Getting impressed seeing the ad, I think the companies spend a lot for ad campiness and making of ads.
Padmaja
http://www.p2w2.com/padmajavenkata/
I remembered a golfing company paid millions for an astronaut to hit a golf ball off the international space station. The ad was not a success.
Budwiser have good adverising, straight to the point.
yes, really good ad, good planned, if you’re stuck in bad traffic be sure you’ll want to get a vespa