At times, I really wish that I carried a camera with me.
This morning, I saw a brilliant piece of advertising, while stuck in rush hour traffic.
While I was waiting for the car in front of me to move, I saw a scooter drivbe by me with a board saying “You don’t have to be a superhero”. It was closelly followed by another one, whose board said “To Fly through traffic…” The third and final one complted the message, with the Vespa Symbol on the back.
I normally do not notice advertising, but this was brilliantly targeted, since only people actually stuck in traffic would notice it, and the the ease with which the Scooters moved through the traffic nicelly highlighted the message.
I am really tempted to get a Vespa now.
Technorati Tags: advertising, vespa, interesting, scooter, targeted advertising
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40 Responses to 'Brilliant Advertising'
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It’s always interesting when advertising can take a more dynamic approach. Especially when practically everyone who sees it is a part of the target audience.
Anyways, I bet the scooter job is more fun than the job of standing on the street corner with a costume and a sign.
ads are everywhere these days …
I agree with the earlier comment that ads are everywhere nowadays.
The key is to find a way to stand out from the crowd and be noticed rather then just follow the crowd.
Obviously this subtle form of advertising worked as it got you talking and was memorable.
hehe that is pretty smart, and very targeted as you pointed out. Did you see the advertising campaign by adidas I think it was, where real life guys were playing soccer on a billboard? Some pretty clever ways to get your product noticed.
[…] a scooter, an idea struck me to make some mock Vespa print ads. For the ad copy, I used a line from this actual Vespa advertisment seen on the road. To make the ad series more relevant, the slant of the ads tackled issues taken up […]
Come on you need a blog update it’s 28th November man
http://www.markettreasure.com
A perfect example of a brilliant advertising campaign.
What city was this in? Definitely some interesting advertising going on!
Brilliant way of advertising and great way to help serve boredom while awaiting for the traffic to move. Nice idea.
An excellent idea for an ad campaign. Pretty darn smart must say..
It sounds like a great marketing idea to me!
Don’t you have a camera on your phone?
That’s definitely the best advertising/ marketing strategy! Having an attractive and unique idea to advertise your product could help a lot to make your product well-known to your target customer.
The fact that it enticed you to get a Vespa means that is served its purpose to the corporation running the production/marketing of Vespas. But, I must say, that is brilliant targeting.
Wow, I really admire creative advertising ideas. That was definately a money making concept.
Great idea for offline advertising.. but how can we use this offline marketing strategy for our online businesses?
yeah, advertisement always put a great impact on people,especially the viewers..so it needs to be dynamic enough
I love this type of advertising. Unfortunately it gets overlooked by most companies due to the inability to really track ROI. If only more people too chances on guerilla marketing…
Interesting post. It is amazing where you see advertisements these days. Thanks for sharing.
Yes, a camera for such moments is always a necessary thing, sometimes we can make a big profit from this.
I know this times. You need a camera but there is no one.
But i can imagin the picture to your story! Very creative!
I would like to see such an advertisement too.
nice story…this is a very good example for great advertising. i like it.
Ha, it always amazes me how some companies can come up with stuff like this. Then again for ever very creative idea like this you get 100 very stupid advertisements.
LOL, brilliant! Really wish I could have been there!
You don’t have to be a superhero to fly through traffic… and what if I skip the last part of it, and make one myself.
You don’t have to spend a lot of money just to fly through traffic… Buy second hand made-in-china motorcycle, or buy a second-hand bike instead
I would say… You don’t have to go anywhere to find yourself get cought in the traffic jam to begin with. Just stay home and watch TV
I have always wanted a vespa, they are a bit pricey though.
Well thats a quite interesting advertising
i think that alot of people noticed it, because if you see one piece of text you are curious about the other - this way you are noticing the whole advertisement. Its a really good advertising strategy
Brilliant, targeted and smart = winning campaign. Although personally I can’t stand scooters, I still appreciate the marketing.
yes i hv seen this form of advertizing before. also i hv seen tht in ebay this kind of advertisings can be sold. Excellent post though.
Wow, that is a brilliant form of advertising! Something I would expect from a company like Vespa.
That is pretty smart, and very targeted as you pointed out. Did you see the advertising campaign by adidas I think it was, where real life guys were playing soccer on a billboard? Some pretty clever ways to get your product noticed.
Such ads are just great
That is some really brilliant advertising. And definitely attention grabbing. Someone zipping through traffic is enough to get attention when the rest is at a stand still but to use if for advertising purposes? Whoever came up with the idea is a genius in my opinion.
thats an excellent idea.
my sister drives a pink vespa in lodnon and sticks messages to it.
wasnt a pink vespa in london by any chance was it?
Although i haven’t seen such advertisement(scooters) before but i have seen the similar offline advertisement. Without any doubt that is a cheap and very effective.
Haha, lovely advertising idea. As a graphic designer I try to keep an “out of the box” approach to everything I do. This is an example of an effective advertising campaign, as even someone like you, who noted you rarely even notice advertising, noticed it. Their campaign did it’s job. Interesting read, thanks for sharing.
I love billboards like that. They really pique your interest for just a few brief seconds until you see the next one. It’s almost like adding suspense to advertising, and it’s not all that common, so I’d be it’s pretty effective.
It’s an new spin on the old ‘burma shave’ adverts of yesteryear. I wonder how the company hires the drivers and organizes the run through traffic.
Sammy
Awesome marketing - Now is definitely the time!