At times, I really wish that I carried a camera with me.

This morning, I saw a brilliant piece of advertising, while stuck in rush hour traffic.

While I was waiting for the car in front of me to move, I saw a scooter drivbe by me with a board saying “You don’t have to be a superhero”. It was closelly followed by another one, whose board said “To Fly through traffic…” The third and final one complted the message, with the Vespa Symbol on the back.

I normally do not notice advertising, but this was brilliantly targeted, since only people actually stuck in traffic would notice it, and the the ease with which the Scooters moved through the traffic nicelly highlighted the message.

I am really tempted to get a Vespa now.

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