The Adwords Experiment

Well, so far, not so good. I have tried four different campaigns, with very different products. I have gotten over 200 clicks, but not a single conversion. Since then I have deaactivated one of the campaigns, since its opbivous by now that the conversion rate for that one is going to be less than 1% (strangelly enough, this was the campaign that I had the highest hopes for… I guess that’s the value of testing)

The other campaigns have not reached 100 clicks yet, so I will leave them running (I have decided to abandon campaigns with less than a 1% clickthrough rate) .

I will stick with these three campaigns, until they start making a profit, or I decide to drop them. I will keep a minimum of threenew campaigns running at a time.

A couple of mistakes I have made:

• Using the content network. - It got me alot of clicks, but I have read on various sources that they are low quality and unable to convert (I have switched it off since)
• Not taking the time to chose an affiliate program properly. – Adwords Miracle actually comes with a book filled with advice on how to shoe a clickbank product, which I did not even read through before I started my campaigns. I pretty much chose the items with the highest payoff, with no thought how popular they might become. I still need to exert more effort in chosing the right program.
• Not cloaking my links. – At the moment, the links to the merchants page are plain for all to see. I will still need to figure out how to cloak them, which will also make my tracking much easier.

Well, thats about it. I will press on now!

[tags]clickbank, affiliate marketing, adwords, adwords miracle, promotion[/tags]